The Ideal Length of Things

According to research from Buffer, the title of this post is actually shorter than it should be – the optimal length for blog posts headlines is six words. Why does this matter? Everything you write online has an ideal length, …

Guest Speakers at The University of Calgary

On Wednesday, November 7, we partner with our Google Marketing Strategist, Rick Stidham, to present to a senior marketing class (MKTG 435) at the University of Calgary.  The presentation started with Rick who guided the students through a Micro-Moments Workshop …