Guest Speakers at The University of Calgary

On Wednesday, November 7, we partner with our Google Marketing Strategist, Rick Stidham, to present to a senior marketing class (MKTG 435) at the University of Calgary.  The presentation started with Rick guiding the students through a Micro-Moments Workshop to help them gain a better understanding of their studies in integrated marketing. Kita completed the presentation by discussing more about conversion tracking and how to measure your ROI.