On Wednesday, November 14th, we partnered with Google to host a discussion about the path to purchase in the B2B industry. In our live-stream video, our first presenter is Dennis Cardoso who is a Sector Lead at Google. Dennis guides us through the constant changing and evolving B2B processes and also talks of the idea that we’re entering the age of assistance.
Our second presenter is Sarah Coe who is a Digital Strategy Lead at Google. Sarah helps show businesses the importance of online advertising, what makes measurement a crucial part of it, and best practices for businesses to put their best foot forward.
Watch this video to gain a better understanding of how digital marketing can help you in the B2B industry.