On Wednesday, August 15th, 2018, we partnered with Google to host a free event that was focused on the Automotive Industry. In the live-stream video, our first presenter was Rohit Bal who is a Strategic Partner Manager at Google. Rohit discussed how to leverage data to reach today’s automotive shopper and also provided some tips on how to help advertisers connect with customers in the right place and the right time. The second presenter was Spencer Arielle Lane who is a Senior Account Manager at Google. Spencer spoke about the importance of measuring the impact of online advertising and how an aligned message across channels can help businesses put their best foot forward.
Learn more on automotive trends and ensure you are following all the best practices for digital marketing by watching this video: