Google Shopping Has Come To Canada!

Google Shopping has been rolled out in Canada for all users just in time for the holiday shopping season. With Google Shopping, businesses can list their products for free on the Google Shopping tab. This gives businesses an advantage when …

#BestPractices for using #Hashtags

#How #many #hashtags #is #too #many #hashtags? Depending on the social media platform you are using, the number and type of hashtags used can greatly impact the success of posts on a variety of social media platforms. When posting on …

Understanding Performance Measurements

Have you been investing in Google and Facebook ads? How are they performing? You might know about various performance metrics used in the online marketing world. But might not be sure which of them are most relevant to your business …

Women in Search – SEMPO March Hangouts

This past March, our founder, and CEO, Kita Eserve, took part in a SEMPO live stream panel featuring Women in Search. There are “100+ awesome women marketers you should follow” and our March SEMPO Hangout has featured a few more …