With cybersecurity incidents becoming more prevalent, LastPass, a popular password management tool, alerted users about a sophisticated phishing scam that exploited the LastPass brand. Cybercriminals directed victims to a counterfeit website through phishing emails, SMS messages, and direct phone calls. …
Stay Safe Online – Tips & Tricks For Safely Using The Internet In 2021
Ensuring your accounts are safe and secure is an important – and often overlooked – aspect of using the internet. Whether it’s for business or personal use, there is always a risk that these accounts (like emails, websites, online shopping …
Google Shopping Has Come To Canada!
Google Shopping has been rolled out in Canada for all users just in time for the holiday shopping season. With Google Shopping, businesses can list their products for free on the Google Shopping tab. This gives businesses an advantage when …
Free and Low-Cost Tips to Transition Your Small Business Online
Why Transition Online? Having an online presence is an important way for small businesses to connect with their current customers and also market their goods and services to a wider audience. With a website, customers and potential customers can easily …
#BestPractices for using #Hashtags
#How #many #hashtags #is #too #many #hashtags? Depending on the social media platform you are using, the number and type of hashtags used can greatly impact the success of posts on a variety of social media platforms. When posting on …
Understanding Performance Measurements
Have you been investing in Google and Facebook ads? How are they performing? You might know about various performance metrics used in the online marketing world. But might not be sure which of them are most relevant to your business …
Women in Search – SEMPO March Hangouts
This past March, our founder, and CEO, Kita Eserve, took part in a SEMPO live stream panel featuring Women in Search. There are “100+ awesome women marketers you should follow” and our March SEMPO Hangout has featured a few more …