More than half of all web traffic is now coming from smartphones and tablets. Watch this video to understand how this impacts marketing:
Global Mobile Lead at Google
In today’s digital world, Mobile is now the center of the customer journey. As search behavior and buying processes continue to evolve, it is crucial to measure every moment that matters in the conversion path. Jimmy will explain how businesses can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.
Global Go to Market Lead at Google
Erin will speak about the importance of optimizing mobile landing pages and some Google tools that can help businesses diagnose and implement fixes to make the most of their mobile traffic.