It’s only June but it’s never too early to plan for the holidays! On Wednesday, June 20th we partnered with Google to host an event to discuss retail trends during the holiday season and provide tips on how to help advertisers connect with customers in the right place and the right time.
In our live-stream content, we had two presenters. The first was Joanna Aston who is a Senior Account Executive at Google. According to Joanna, “the retail landscape has changed but the importance of the holiday season remains constant. To win, brands must meet today’s curious, demanding and impatient consumers with consistent, seamless and assistive experiences.”
The second presenter was Carly Fitterman who is an Agency Account Strategist at Google. In this video, Carly shares best practices for the holiday season using Google Shopping features among other online marketing strategies. Tune into this video to learn more about how to grow your business online in preparation for the holiday season.