Guest Speakers at The University of Calgary

On Wednesday, November 7, we partner with our Google Marketing Strategist, Rick Stidham, to present to a senior marketing class (MKTG 435) at the University of Calgary.  The presentation started with Rick who guided the students through a Micro-Moments Workshop to link with the student’s studies in integrated marketing. Kita completed the presentation by discussing more on conversion tracking and how to measure your ROI.

 

 

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